TV RATINGS - ABS CBN Nation Wide Leadership

TV RATINGS - ABS CBN Nation Wide Leadership

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Studies confirm ABS-CBN's nationwide leadership
Manila Bulletin

The March 4 to 31, 2007 nationwide TV ratings data from AGB-NMR
National Urban TV Audience

Measurement (NUTAM) declared that ABS-CBN is the leading TV station
nationwide. Registering

an overall share of 47% vs. competition's 35%, ABS-CBN is very
comfortably ahead of GMA-7

by 12 rating points.


The NUTAM confirmed that seventeen (17) programs in the top twenty
(20) ranking of programs

being watched in the country are from ABS-CBN, demonstrating the
network's superiority in

various program categories. The evening primetime is dominated by
"Sana Maulit Muli"

(36.1%), "Maging Sino Ka Man" (33.87%) and "Flordeluna." (29.7), while
the early evening

newscast is led by "TV Patrol World" (31.7%). The leader in the true
story/drama anthology

genre is "Maalaala Mo Kaya" (25.3%), while the evening reality class
is ruled by "Pinoy Big

Brother Season 2" (24 %) and the late night news is controlled by
"Bandila" (8.1%)

Other category leaders are: "Komiks" (29.9%), fantasy series; "John En
Shirley" (26.9%) and

"Goin' Bulilit"(25.6%), Comedy; "Sharon" (23.1%), talk show; "XXX
Exklusibong,"

"Explosibong Expose" (28.8%) and "Rated K Handa Na Ba Kayo?" (28.2%),
current affairs. For

weekday daytime, "Wowowee" (27.3%) leads the noontime/game/variety;
"Home Boy" (14%), talk.

The weekend daytime has Love Spell (18.2%) leading in the fantasy
series, "ASAP 07" (20.3%)

in musical variety and "The Buzz" (17.4%) in show business talk.

On the other hand, the Neilsen Media Research Nationwide Media
Landscape Study in November

2006, confirmed ABS-CBN's national leadership with 91% nationwide
regularly watching

ABS-CBN. In terms of preference, the study corroborates that the
station is the favorite

station nationwide at 62%. As a primary source of information ABS-CBN
is the most sought

after nationally (77%), and its News and Current Affairs group as the
most trusted (66%) as

well.

The Nielsen TV Diary (March 2007) and PSRC's Day After Recall (4th
quarter, 2006) also

supported ABS-CBN's national leadership claim as the studies disclosed
that ABS-CBN leads

the way in channel shares across all 13 non-metered regional TV areas
nationwide. The

various nationwide studies showed that ABS-CBN has indeed corned
audience viewership in the

country.

"The marked leadership has prompted ABS-CBN to increase advertising
rates by 15%," ABS-CBN

CFO Mike Navarette said. `The 5 to 7% figure quoted in an earlier
interview of me actually

referred to an estimate of the 2007 impact of the price adjustment to
the company's total

revenues, inclusive of non-airtime revenues," Navarette explained, and
quickly extended

apology on behalf of the network for the mistaken information
published in media.